Saturday, July 25, 2009

Threat to Microsoft, Apple quietly worked to amend the content of advertising

Microsoft to launch by the end of March this year called "Laptop Hunter" (notebook hunter) advertising campaign, each store in the computer apart to find the ordinary consumers, to set a budget, as long as POWERBOOK G4 12 SERIES Battery can find a bed of roses in the budget notebook Microsoft will buy it to help them foot the bill.
The goal of the series of ads directed at Apple's notebook line and their. Advertising in each episode, the alleged "no-script-free dress rehearsal" of ordinary consumers will go before Apple's notebook stand, to say the reason they have chosen not to, such as too high, too low, such as cost-effective, and then get Microsoft money to buy a Windows PC.
Kevin Turner, Microsoft chief operating officer last week in the Microsoft Partner WPC 09 public disclosure of the meeting, they received a request to take down these ads, Apple's phone. The alleged "two weeks ago, I received a call from Apple the Ministry of Justice, they say, 'Do not play this kind of advertising, we have dropped!'" Kevin Turner said this is their career, received a "best a phone call, "which prove the effectiveness of advertising, so Microsoft to stop such ads do so.
However, only a week after Microsoft on one of them quietly revised ad. Apple Powerbook g4 12 Series Battery is a "hunter Notebook" series Part V: From Law School students Lauren and her mother went to Best Buy, the selection of 1700 U.S. dollars budget notebooks.
In the original ad (which may be about to be removed) in, Lauren came to stand before the Apple MacBook Pro, said: "This Mac in the installation of all attachments should be added before the 2000 U.S. dollars (1999 U.S. dollars price) of." Her mother asked: " you are willing to pay twice the price of what? "" do not want to. "Then they go to buy 972 U.S. dollars a Dell notebook.
In fact, in June after the introduction of a new generation of products, Apple MacBook Pro has fallen to the lowest price of 1199 U.S. dollars (the original 13-inch MacBook renamed MacBook Pro), even in traditional 15-inch models are priced as low as 1699 U.S. dollars, is in line with the advertising budget for 1700 U.S. dollars. This perhaps explains why Microsoft is now the major video site to the original ads removed, replaced by re-editing the new version.
The new version, Lauren, while still comparing Mac and PC, but the MacBook Pro did not mention specific prices, but the general said: "It seems we have to pay a high price for the brand."
Microsoft spokesman said in a statement: "We have slightly adjusted the advertising content, so that it can reflect changes in the price of Mac notebooks. This will not change the focus of the entire advertising campaign, that is, the value of PC display."

Tuesday, July 21, 2009

Apple notebook MacBook Pro (MC226CH / A) listed

Live by the world look forward to Apple fans, Apple will bring infinite joy. This is not the near future specifically for M9324 BATTERY's high-end business applications introduced a population-based notebook, Apple MacBook Pro (MC226CH / A).

Apple MacBook Pro (MC226CH / A) using a unique design, the extension of use of the Apple family of mercury-free precision aluminum alloy body shell molding, noble and elegant streamlined fuselage, metal texture on the aluminum shell with silver-white matte in touch and a strong visual sense out of the temptation to win a lot of Apple fans at home. Season using a 17-inch widescreen display with a resolution of 1920 × 1200, a clear effect of natural views, and also has built-in iSight camera, Bluetooth, Multi-Touch technology.

Apple MacBook Pro (Apple m9324 Battery) aimed at users of high-end fashion design, Apple's series of mercury-free molding precision aluminum alloy body shell, equipped with the Intel Core 2 Duo T9600 processor, 512MB of NVIDIA GeForce 9600M GT graphics card , 17-inch large screen, office entertainment is not a problem. At the same time, the first built-in iSight camera, Bluetooth, Multi-Touch technology, the weight of only 2.49Kg, portability may be interested to find out.

Thursday, July 16, 2009

Aesthetic of the Apple Air lightweight portable notebook

Beautifully sleek look like sculpture, with your index finger is almost as thin. Portability at the same time to further enhance their capabilities, but not the expense of conventional screen and keyboard performance. LED has a 13.3-inch widescreen display, the standard size keyboard, large multi-touch touchpad.

The MacBook Air, weighing only 1.36KG, the lightweight portable, close follow you around. MacBook Air has a 13.3-inch, glossy, widescreen, LED-backlit display shows M8416G/A battery is identical with the MacBook. Open the Macbook Air, instantly feeling a resolution of 1280 x 800 visual shock you to enjoy bright and rich colors. Surplus fiber fuselage of the best interpretation of a full-screen performance.

Configuration, the Apple MacBook Air (MC234CH / A) built-in isight camera, Bluetooth, backlit keyboard with ambient light sensor can automatically adjust the brightness of the keyboard and screen. Intel (Intel) Core 2 Duo SL9400 the CPU, with NVIDIA GeForce 9400M integrated graphics and 128GB SATA solid-state hard drive, fully able to meet the needs of the user's day-to-day. Battery with the MacBook Air, with the size of the most exquisite, but Apple m8416g/A battery will not affect any of the battery capacity. You can rest assured to 5 hours continuous wireless Internet access.

Friday, July 10, 2009

Apple MacBook Air ultra-thin notebook

Apple notebook AIR940, this can be in an envelope to the computer, it can be said is the world's thinnest, the notebook can be regarded as the greatest in the history of the most successful art handwriting, and M8403 Battery represents the combined, including all aspects of industrial design, such as research results of high tip , so that the thickness of this notebook computer dropped to 0.4 centimeters minimum.

     In appearance and materials, MacBook Air machine design using pure aluminum alloy material, so to ensure that the ultra-thin body still has a solid structure and capacity of anti-collision. From the top to the bottom of the sidebar, are designed to be very simple, in addition to outlining the necessary other than a few no longer can not find any fancy design. Machine size of 32.5 * 2.7cm, body thinnest Department only 4 mm thick and most places only 19 mm, although the full aluminum metal casing, but still only weights 1.36kg.

     In the configuration, equipped with Intel Core 2 Duo SL9400 processor (frequency 1.86GHz, 6M cache, 1066MHz front side bus), with ITNET NVIDIA GeForce 9400M chipset motherboard; built-2G DDR2 memory, 120GB solid-state standard hard drive, 13-inch screen, NVIDIA GeForce 9400M integrated graphics, built-in iSight camera and microphone and so on. It remains a symbol of continuity of design, with a panel of "bite" of the Apple LOGO, boot, it will display a white backlight.

     In interface, it goes without saying, the whole body to see the four interfaces, headphone port, USB 2.0 access, Mirco-DVI port, Apple m8403 battery is a power jack is a. Such a thin body, but also has a USB interface, all admiration. 5 hours of endurance, so that you do not have to work for in a sudden power failure will not worry!

     The MacBook Air 940 machines, although the configuration / impeccable appearance can be said, but also a little fly in the ointment, it is this machine without AIR's built-in LAN card, it is because the network connection built-in WiFi 802.11 own n Network and Blue 2.1/EDR, completed by wireless. Because the machine itself, there is the most thin and light, and there is no built-in optical drive the machine, but I believe that the friends of our users is not a problem, after all, not only this did not drive a computer, usually such a noble use of the computer discs, Views are also quite limited.

Thursday, July 9, 2009

Apple MacBook Air543 listed, only the thinnest Department 4mm

Content Summary: Apple MacBook AirMB543CH the brand new generation of ultra-thin notebook, the thinnest Department fuselage only 4mm. If you are a frequent need to travel when the mobile business person, it might as well consider this product.

M7318 Battery is the brand of industrial design the most pull-type wind ultraportable notebook, the thinnest Department fuselage only 4mm, the body weight of only 1.36Kg. At present, the family of a new generation of products - Apple MacBook Air (MB543CH / A) have been listed. It is equipped with SL9300 processor (1.6GHz GHz / 6MB cache / 1066MHz front side bus), over the previous generation of products with the SL7000 processor (1.6GHz frequency / 4MB cache / 800MHz front side bus) stronger performance.

Apple MacBook AirMB543CH use of 13.3-inch wide-screen (LED backlight module) design, is equipped with a IntelCore 2 Duo SL9300 "generation of Core 2 Duo" processor (1.6GHz GHz / 6MB cache / 1066MHz FSB), NVIDIA GeForce 9400M chipset, 2GB DDR3 memory, 120GB hard drive and NVIDIA GeForce 9400M G integrated graphics.

Apple MacBook AirMB543CH body size of 325 × 227 × 4-19.4mm, the body weight of 1.36Kg. It is equipped with a 13.3-inch wide-screen (LED backlight module), a resolution of 1280 × 800.

Apple MacBook AirMB543CH fuselage to provide the following interfaces: 1 USB2.0 Interface, 1 Audio input / output port, Mini DisplayPort port, power jack, security keyhole.

Network, Apple m7318 Battery equipped with AirPort Extreme WiFi wireless module (in line with the norms of the draft IEEE 802.11n) and Bluetooth wireless transmission module. Life context, which uses a dedicated lithium battery-powered, up to 4-5 hours of life.

Sunday, July 5, 2009

Apple patent application for the three touch-screen iPhone end users to complain about

According to Apple on Thursday (July 1) made a patent application shows that Apple may be developing a touch-screen technology. Touch in people's laptops, smart phones or other electronic display devices, this touch-screen technology will provide non-visual response.

According to IBOOK SNOW WHITE SERIES BATTERY to the U.S. Patent and Trademark Office, said the paper, the technology may solve the iPhone virtual keyboard the largest number of users complain about a problem, that is, the lack of response to the problem of non-visual. This reaction may be tactile vibration or sound way.

In addition to using the virtual keyboard, the tactile response that a virtual click wheel for scrolling, sliding a finger in the control panel or touch screen is more than one useful contacts.

This non-visual response for visually impaired users of the touch-screen or in the dark of the users use the touch screen is also useful. This technology for people's attention would also be useful, for example, when a user when driving. The use of touch screen when driving rare and not recommended to do so.

Apple m9388ch/A Battery also made two other patent applications. One is the fingerprint detection technology, and the other is radio frequency identification reader. Fingerprint detector that allows the user through the use of specific devices in a finger to give directions. For example, the system can play music under the middle of the set to detect specific fingerprint, or the user's fingers touch when the small fast-forward or back to the music. By increasing the number of specific fingers touch a variety of commands can be increased.

Radio frequency identification reader is a RFID-related patents, including an antenna on a touch-screen devices to read RFID tags in. This label is used mainly for tracking and managing inventory in the supply chain. The technology is expected to be widely used in the future.

Thursday, July 2, 2009

Apple's new platform based on ion-MB985

Apple Computer as a fashionable electronic products, has been a large influx of people fashion focus. One Apple MB985CH / A is not only fashionable thin and light design, but also has a large 15.4-inch widescreen, high-end notebook is a home, as far as understanding, which based on the current hot new NV ION Ion platform design.

December 19, NVIDIA released a high-profile "ION (ion)" platform, in the actual test, ION platform play H.264 encoded video in the CPU occupancy rate of 20% to 30% (Blu-ray 1080p film source), In VC-1 video playback when the CPU occupancy rate is less than 20%. If PureVideoHD shut down the processor alone is responsible for decoding the work, then play the course of a very high occupancy rate of CPU, but also difficult to achieve smooth playback. In fact, this also means: ION platform for the emergence and reduce the workload of the processor, thereby significantly enhance the practical value of the platform. At the same time, POWERBOOK G4 12 SERIES BATTERY can significantly improve the general-purpose computing performance - such as video transcoding Badabon software and Photoshop CS4 software, the processor can speed up more than 10 times the performance increase, for example, in Photoshop CS4, users can be completed quickly, such as rotating , flip, and commonly used filters to deal with graphics and so on.

Keyboard, Apple Powerbook g3 Series Battery uses a square cap independent, so that among the keys to maintain a sufficient distance, so when the keyboard is not too crowded; hand, the back stretch is relatively small, at the same time In order to ensure the ultra-thin body, the keyboard keys used in ultra-short-range design, operation to take some time to adjust. In addition, Apple's keyboards have always been ordinary PC keyboard functions there are many differences in the use of Windows operating system, many of the functions of keys may be different, such as the Windows of the Ctrl key is under the Apple keyboard option key and so on.

Configuration, the Apple MacBook Pro (MB985CH / A) using the 2.66G GHz for Intel Core2 Duo (Penryn) P9550, at the same time the model will use NVIDIA's GeForce 9400M chipset onboard GPU as the core structure and display of high-definition Play all the more easily, with a 4G memory, 320G hard drive, more powerful performance.

Interface, the fuselage to connect the left port, magnetic power connector, Gigabit network interface, two USB, DisplayPort, two audio interface, Express card. And the right is still only one slot-loading CD-ROM I, along with a keyhole.